Just inside the Apple Store in London's Covent Garden, there's a row of people peering inquisitively into a glass case containing a dozen or more watches, some with brightly coloured plastic straps, others with a much heftier bling quotient. For customers used to getting their hands on Apple products before buying them, that glass case represents something of an annoyance; the Apple Watch is, at least for the moment, tantalisingly out of reach, untouchable for punters wandering in off the piazza.
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