Mittwoch, 20. Mai 2015

A European mobile network has installed ad-blocking software - but does anyone really win?

"Oh, shut UP." The mute button on my computer keyboard sees a lot more action than it used to. As I sit here working, I'll find myself whacking it indignantly to silence disembodied voices promoting products from web pages I'm not even looking at. These voices fail to sell me anything, but hey, that's intrusive advertising for you. Pop-ups, pop-unders, interstitials (pages that appear before the one you're trying to get to), video and audio ads that run without permission – they all combine to form an online irritant that continually tests the boundaries of our patience.









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